The American Innovation Index
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The American Innovation Index

The
American
Innovation
Index™

CUSTOMER-FOCUSED
& SOCIAL INNOVATION

The American Innovation Index™ was Featured in the Keynote at the R&D 100 Conference

Rockbridge talked about customer-focused innovation, an important KPI, at the R&D 100 Conference in Orlando last November.  Charles Colby, Chief Methodologist and Founder, and Gina Woodall, President, presented the findings from the first wave of the American Innovation Index™.

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The
American
Innovation
Index™

CUSTOMER-FOCUSED
& SOCIAL INNOVATION

What is the American Innovation Index™?

The American Innovation Index™ (Aii) scores and ranks the innovativeness of U.S. companies based on their customers’ perceptions. The Aii covers more than 150 companies from more than 20 industries, based on experiences captured from over 34,000 customer touchpoints. The Aii is unique in that it measures innovation from the customer point of view rather than relying on expert opinions that bypass what customers actually experience.

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The
Social
Innovation
Index™

SOCIAL INNOVATION
ACCORDING TO THE CUSTOMER

What is the Social Innovation Index™?

Innovation to meet customer needs is necessary for companies to survive and grow, but another dimension consists of innovation that benefits society and the environment. The Social Innovation Index™ quantifies social innovation of companies from the perspective of their customers, which is more relevant than relying on external experts or perceptions held by people who do not have actual experience with them.

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Industry Benchmarks

The American Innovation Index™ and Social Innovation Index™ scores show the most innovative firms in the U.S. according to customer experiences. View the top performers overall and in your industry. …

The American Innovation Index™ and Social Innovation Index™ scores show the most innovative firms...

Our Partners

Aii was developed by Rockbridge Associates, in partnership with the
Norwegian School of Economics (NHH) and Fordham University’s Gabelli School of Business.