American Innovation Index™ Featured in R&D Magazine

Innovation in America: Where Do We Stand? highlights the findings from the American Innovation Index™ providing insights to innovation leaders across sectors. The article is based on the keynote address given by Charles Colby, Founder and Chief Methodologist of Rockbridge Associates, and Gina Woodall, President of Rockbridge, at the R&D 100 conference in November 2018.

The article was written by Laura Panjwani, Editor-in-chief, and is included in the February 2019 issue of R&D Magazine.

Learn more

What is the American Innovation Index™?

The American Innovation Index™ (Aii) scores and ranks the innovativeness of U.S. companies based on their customers’ perceptions. The Aii covers more than 150 companies from more than 20 industries, based on experiences captured from over 34,000 customer touchpoints. The Aii is unique in that it measures innovation from the customer point of view rather than relying on expert opinions that bypass what customers actually experience.

Learn more

What is the Social Innovation Index™?

Innovation to meet customer needs is necessary for companies to survive and grow, but another dimension consists of innovation that benefits society and the environment. The Social Innovation Index™ quantifies social innovation of companies from the perspective of their customers, which is more relevant than relying on external experts or perceptions held by people who do not have actual experience with them.

Learn more