The American Innovation Index

Rockbridge Keynoted the R&D Conference

The American Innovation Index™ was the featured topic of the keynote address at the R&D 100 Conference in Orlando on November 15thThe keynote was delivered by two team members of Rockbridge Associates, Inc. who were instrumental in developing and launching the American Innovation Index™, Charles Colby, Chief Methodologist and Founder, and Gina Woodall, President. The R&D 100 Conference, now in its fifth year, brings together leaders from the R&D community to exchange ideas in innovation, technology transfer and R&D strategies that will transform the future of R&D across industries. The Rockbridge speakers presented the findings of the American Innovation Index™, an ambitious research program that quantifies and ranks customer-perceived innovation and social innovation from the customer point of view for nearly 200 companies in the U.S. The study is conducted in partnership with the Gabelli School of Business at Fordham University and the Norwegian School of Economics.

According to Charles Colby, the creator of the U.S. index, “Our talk with the innovation community [focused] on a winning KPI, customer perceived innovation. It is more important than satisfaction or net promoter scores because it strongly links to customer loyalty and differentiates industry leaders.” Gina Woodall added, “We also [discussed] the Social Innovation Index™. When viewed along with business innovation, it separates disruptors from the truly transformative firms.”

The conference spanned multiple disciplines so anyone interested in innovation was welcome to attend. The conference also featured awards for innovation leaders recognized by R&D Magazine.

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